A well-planned marketing campaign is a great way to generate revenue. A marketing campaign is a series of contacts with your market that delivers a key message.
It takes anywhere from 5-7 contacts (or impressions) before someone will remember your company and your message. The best way to get your audience to remember your contact is to spread it out using different mediums, so you don’t cause burn-out with your audience. How many times have you received an “offer” email that has nothing to do with you, like trying to sell igloos when you live in Florida? And then get another email the next day with the same offer?
Thankfully the CAN-SPAM laws have cut back on the junk mail, but the point is that we need to be creative in the mix mediums we choose to use to reach our audience with those 5-7 impressions.
Marketing campaigns include many different types of media, such as:
- Online marketing (email, online newsletters, blogs, search, banners viral messages)
- Public relations (press releases, direct pitches, media interviews, speaking engagements)
- Direct mail (brochures, flyers, premiums)
- Events (seminars, networking, trade shows, web events)
- Traditional media (advertising, radio, television and other “traditional” media)
- Sales Force
I will be giving a webcast on this topic on Wednesday, June 6th at 1PM EDT. I will be going through a case study to show the various steps a marketing campaign goes through, and how to track the ROI. You can find out more about the webcast or register at Marketing Campaign Webcast.